nnovative SEO and Internet marketing technique will be used to celebrate 10 Golden Rules Anniversary on 10/10

Boca Raton, FL (PRWEB) October 7, 2009 -- Ten Golden Rules, an online marketing firm based in Boca Raton, Florida, is celebrating their 6th anniversary with the help of social media. The Internet marketing agency is using innovative SEO and unique internet promotion technique by purchasing the day, October 10th from IWearYourShirt.com. Both companies are demonstrating how to make money with social media.

When you look at what Jason does, it's not just about wearing a company's logo on a t-shirt for the day, it's the exposure that he is garnishing using the tools that are out there on the web

Jason is very innovative with SEO and new advertising ideas using the Internet. He is using social media tools, to promote companies, helping them sell more products and gain website traffic.

Jason's IWearYourShirt.com has become a hub of creative advertising for companies that encompasses daily life into a profitable venture. Jason has developed a rabid following through social media websites so he can show his customers how to make money with social media that day.

"When you look at what Jason does, it's not just about wearing a company's logo on a t-shirt for the day, it's the exposure that he is garnishing using the tools that are out there on the web," said Jay Berkowitz, CEO of Ten Golden Rules. "Jason is very innovative with SEO and new advertising ideas using the Internet. He is using social media tools, to promote companies, helping them sell more products and gain website traffic."

"I've been very fortunate to sell out every day in 2009 and the first few months of 2010. As companies seek more website traffic using SEO, this innovative Internet promotion technique allows them to build awareness and make money with social media. The concept is very simple; I ask companies to send products or promotional items along with a t-shirt for me to share throughout that day and through my live webcast. The promotion that Ten Golden Rules promotion is for a free consultation for those who mention they saw me wearing their shirt," stated Jason Sadler, founder of iwearyourshirt.com

About iwearyourshirt.com
The Company was founded by Jason Sadler, who is selling space on his chest. He developed a unique internet promotion technique by wearing a sponsored T-shirt for each day of the year. Day 1, January 1, starts at $1 and increases a buck every day throughout the year until December 31, where the price hits $365. The brands and companies who buy a spot will be promoted using social media tools like Twitter, Facebook, Flickr, YouTube, Ustream.tv, multiple other Video sharing sites and the iwearyourshirt Official Blog for daily shirt exposure.

About Jay Berkowitz:
Jay Berkowitz has managed marketing departments for Fortune 500 brands: McDonald's Restaurants and Coca-Cola, and has managed online and offline programs for AT&T, Sprint, and leading health and fitness website eDiets.com. He is a dynamic search engine marketing services expert and displays leadership as a professional keynote public speaker. Several of his topics involve discussing the Internet and advertising trends.

About Ten Golden Rules:
Ten Golden Rules is an internet marketing promotion and strategic consulting firm based in Boca Raton, Florida. The search engine marketing consulting firm helps firms develop strategies for driving more website traffic, using innovative SEO tactics creating online advertising ideas and best practices for marketing on the Internet. The 10 Golden Rules Internet Marketing Podcast is available at Podcast.TenGoldenRules.com and on iTunes. For more information please visit TenGoldenRules.com.

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Thursday 08 October 2009

Entitled Your Online Choices, the portal focuses on behavioural advertising, giving people insight into the practice and access to information about complaint procedures and how to opt out.

The IAB's Good Practice Principles, which are adhered to in the UK by Google, Yahoo! Network, Microsoft (Atlas Technology) and AOL Advertising among others, are available on the site as a guide for what consumers should watch out for, while there is also a list of tips about privacy on the web.

"Users can visit the site to find out more, get advice and, if they don't want more relevant advertising, to opt out of the businesses that are complying with the IAB's Good Practice Principles," said Nick Stringer, the IAB's head of regulatory affairs.

The announcement was made as online privacy moved up the agenda in the press, following reports of a widespread phishing scam affecting thousands of email addresses across a number of the world's biggest webmail providers.

As a B2C and B2B internet marketing agency, Silverbean provides a range of marketing services specifically tailored for your business. To learn more about what Silverbean can do for you, call 0191 406 1200 and ask for Neil.

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Gone are the days when business marketing was all about offline marketing…. Scenario is much changed now. Today, success is pretty dependent on online marketing or better to say ‘Internet Marketing.’ Done with more efficiency and implicating ideas those are cost effective, Internet Marketing is considered the radical step in advertising world nowadays.

In this era, almost every company has its online interface, which helps the company in attaining a global outlook as well as leaving an impact on all the web-surfer who can turn into clients. Keeping the target users in mind, internet marketing is done in a comprehensive manner. It incorporates several online marketing strategies, including SEO (Search Engine Optimization), SEM (Search Engine Management), link building, ad sense marketing, Banner marketing, PPC (Pay per Click) Management etc.

Many professionals offer their internet marketing service to place your site into the top list at search engines. This is also done with the help of surveys, give-aways and call to action strategies.

Nonetheless, this is absolutely a web-based marketing but it leaves a great impact on mass, which is considered the major USP of Internet Marketing. This cost-effective marketing tactic is supposed to be a great booster of revenue influx and visitor count.

Though, nowadays, more than millions of pages are online and many of them share category listing with your site, It becomes very difficult to stay ahead in the race… Internet Marketing is the only solution that can help you in emerging as the winner. For impactful internet marketing, you must have the idea of your target clientele. This helps professionals in preparation of a well-versed strategy.

Internet Marketing should always be done with a progressive approach and after an integrated analysis. Implemented by almost every entrepreneurial organization, internet-marketing tactics are considered great not only for the budding enterprises but also for those who are in queued in the list of big guns…

If you too want to give a boom to traffic count of the site and revenue generation, head up for a strategy that is among top-sellers in market …

About the Author:

James Langer is an Online Marketing Executive for connexxions who provides detailed information about Software and website development Services, Internet Marketing, PPC, BPO services and outsourcing. http://www.iconnexxions.com

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Google's share of the US search market increased by 0.84 percentage points during September, according to new figures.

Statistics from Experian Hitwise, which provides analytics for the online marketing services industry, showed that the company accounted for 71.08 per cent of all searches during the four-week rolling period ending October 3rd, ahead of Yahoo! Search, Bing and Ask.com.

Yahoo! experienced a 0.58 percentage point drop to 16.38 per cent, while Bing fell 0.52 percentage points to 8.96 per cent.

However, Ask.com improved its position by 0.19 percentage points to 2.56 per cent, making it the month's biggest gainer proportionally, with eight per cent growth.

The Hitwise numbers compare to comScore's US search engine rankings, which also put Google in first place for August, albeit with a 64.6 per cent market share following a month-on-month decline of 0.1 percentage points.

Yahoo! Sites was second with 19.3 per cent of the sector, followed by Microsoft Sites (9.3 per cent), Ask Network (3.9 per cent) and AOL (three per cent).

News brought to you by ClickThrough - experts in SEO, PPC, Multilingual Search Marketing and Website Conversion Enhancement services.

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Blog post offers marketers a community to share inbound marketing learning experiences

Palm Harbor, FL (PRWEB) October 7, 2009 -- Bernie Borges, Founder and CEO of Find and Convert, an Inbound Marketing Agency, announced a new social media initiative, Take the Marketing 2.0 Challenge. This online social media blog post initiative was designed to offer marketers an open forum to exchange, collaborate, discuss and answer questions while sharing their experiences with others.

The idea is a result from many marketers telling me about the challenges they have encountered in transitioning to new media when many traditional marketing tactics have served them or their company well in the past

My hope is that marketers will let their hair down and open up with ideas, successes and learning experiences using a simple blog post. It's a social and marketing experiment on the web.

Marketing in today's online world is vastly different than even a couple of years ago, and Bernie's book, Marketing 2.0, as well as the Marketing Challenge he's developed, are designed to help marketing executives of all shapes and sizes understand, act and deliver results using inbound marketing techniques

I've had clients of mine read Marketing 2.0 so they can wrap their head around this fundamental shift in the way brands communicate

The blog post offers ten challenging questions to marketers pertaining to their inbound marketing strategy. Borges offers an answer to each question and invites marketers to engage in the discussion through their comments. The questions and answers pertain to topics Borges covers in his book, Marketing 2.0; Bridging the Gap between Seller and Buyer through Social Media Marketing.

Borges wrote Marketing 2.0 for business executives who have not yet fully embraced all aspects of the web, particularly social media as the new way of marketing. Borges emphasizes the importance of a new marketing mindset centered around two core principles: content marketing and online relationship building.

"Marketing in today's online world is vastly different than even a couple of years ago, and Bernie's book, Marketing 2.0, as well as the Marketing Challenge he's developed, are designed to help marketing executives of all shapes and sizes understand, act and deliver results using inbound marketing techniques," says Andrew Davis, chief strategy officer at Tippingpoint Labs. "I've had clients of mine read Marketing 2.0 so they can wrap their head around this fundamental shift in the way brands communicate," Davis adds.

The ten questions in "Take the Marketing 2.0 Challenge" are:
1.     What is your inbound marketing strategy?
2.     What are the staffing implications of an inbound marketing strategy?
3.     How do you manage social media in your business?
4.     What is your content marketing strategy?
5.     How much emphasis do you place on building relationships online?
6.     How do you measure the results of your inbound marketing strategy?
7.     What are the risks of an inbound marketing strategy?
8.     What are the roles of SEO and SEM in your inbound marketing strategy?
9.     How do you integrate offline marketing and online marketing?
10.     What is your inbound marketing strategy if your customers are not online?

Why is "Take the 2.0 Challenge" so important to new and seasoned marketers alike? Borges' one minute video Take the Marketing 2.0 Challenge explains.

About Find and Convert and Bernie Borges

Bernie Borges is the CEO and founder of Find and Convert, an inbound marketing agency that helps small and midsized businesses develop winning strategies on the web. Borges publishes a semi-monthly podcast on inbound marketing strategies, maintains the Find and Convert blog and is a frequent speaker at conferences and private events.

Contact Information:
Bernie Borges
Find and Convert
727-234-0952

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Oct 7 2009 by David R. Jones, Daily Post

A MASTERCLASS for some of North Wales’ leading record labels was held in Caernarfon to help them to learn more about online marketing strategies.

Companies including Sain Records, Aran Label, Label Abel, Rhys Mwyn Management, Sbrigyn Ymborth Label and Les Cousins Music and Records took part in the session hosted by the Welsh Music Foundation at the Galeri creative arts hub.

Carl Morris, of social media strategy company Native, offered tips on how companies could maximise their artists’ online presence and connect with fans through social media.

Dafydd Roberts, chief executive of Wales’ largest record label Sain, was keen to explore new online opportunities to maximise his company’s reported 20% sales increase in downloads.

He said he found the session to be a useful overview before starting a Knowledge Transfer Partnership with Bangor University which will see the company taking on an online producer to focus on its digital marketing and sales strategy.

Mark Pavey, of Llandudno-based Les Cousins Records, said the session was valuable in preparing online content and techniques to compliment launch of a new album.

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SALT LAKE CITY, UT, October 07, 2009 /24-7PressRelease/ -- Current email marketing services include professional email templates, impressive reports, techniques and strategies, yet reports show less and less people are clicking through or even reading these emails. With declining results, will companies like Constant Contact loose position to up and coming video email service providers? "Video email is powerful. It elicits emotion. And emotion is what motivates people." says John Cruz, ImageMind Software. "The next logical progression for online marketing is streaming video email campaigns sent direct to targeted communities".

Email is a low cost marketing tool for large and small companies to get their advertisement out to a large target population. The problem with text based email was that very few people were opening the email. Thus rich media email was introduced with professional html templates and extensive reporting features. However, as reports show, take rates of rich media emails are now on the decline. So what do online marketers do now?

One option available to online marketers is ImageMind's Video Express Blaster scheduled for release online on October 10th, 2009. John Cruz claims Video Express Blaster is one the best video email services because it supports quick message recording direct from the web cam and click and send importing of a professionally produced video. It is easy to use and the Blaster system optionally sends a notification email back to the sender when the video message is played from someone in your email list. The video also adjusts automatically to the recipient's Internet connection and each video message has a call to action photo that links back to the sender's desired landing page. More video email service providers are expected in this growing market. For more information visit www.imagemind.com and look for Video Express Blaster and Blaster Plus.

Company Information: ImageMind started in 1993 based on a program John Cruz wrote to play video full screen in smooth natural motion without special hardware assistance. The video player was first launched as a full screen video screen saver distributed in Egghead Software Stores before CD-ROM drives were on the market. John later developed video player add-ons for Macromedia Director and Novell development tools. John partnered up with Discovery Channel to create Great Moments of Discovery Video Screen Saver which was distributed in electronic stores nationwide and included in Discovery Channels 100th Anniversary Media Kit. ImageMind's business model is to create new innovations, then to place the technology as a business for sale to qualified buyers to acquire and merge into their existing service offering. John Cruz volunteers for SCORE- Small business Association, and provides free counseling to start-up businesses and entrepreneurs. Contact information: info@videoexpressemail.com

Website: http://www.imagemind.com

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New York search engine optimization (SEO) and usability consulting firm, KF Multimedia & Web, Inc. sees increased demand for SEO and Usability services. Businesses are continuing to change their marketing strategy from a traditional to an Internet-based approach.

Pearl River, NY (PRWEB) October 7, 2009 -- 2009 has seen a rise in businesses demanding online internet strategies to improve their overall web traffic while increasing their website's conversion rates. Business owners, specifically of small and medium-sized businesses, are interested in long-term comprehensive web strategies that can bring in sales now and in the future, says Kathleen Fealy, President of KF Multimedia & Web, Inc., a NY-based search engine optimization and usability consulting firm.

Businesses are making their sites easier to find and easier to use.

Business owners are more aware and better educated about the potential of online marketing to increase sales. The conversation is less often about the need for a website redesign and more often about improving the website's search engine visibility, rankings and conversion rates

The relationship between SEO and usability is becoming more apparent to business owners and is a growing trend in the search industry

The economic realities of this year forced businesses to look at how and where they were putting their resources and if they could be better utilized. Many businesses reallocated their marketing budget by decreasing their print advertising and increasing their online marketing budget; looking to make their websites work harder and take advantage of social media's lower costs. According to Forrester Research's US Interactive Marketing Forecast, 2009 To 2014, this trend of reallocation of resources will continue. Many of KF Multimedia & Web, Inc.'s new clients did just that; they reduced the size of their Yellow Pages advertising and opted to increase their online marketing efforts.

Calls are no longer about web design alone; they delve into performance issues. "Business owners are more aware and better educated about the potential of online marketing to increase sales. The conversation is less often about the need for a website redesign and more often about improving the website's search engine visibility, rankings and conversion rates", says Fealy, a search engine optimization strategist since 2001 and Certified Usability Analyst.

With search engines utilizing universal search (pulling web results from multiple databases), businesses have increased opportunities for improving their visibility and rankings. Not only can businesses' websites be indexed by the search engines, but so can their videos, images, news stories, blogs, local search listings and Facebook business pages, providing long-term exposure for the business, its products and services.

Businesses are increasingly aware that they need traffic and the traffic or site visitor needs to take action - make a purchase, donation, call - whatever the conversion point is. Usability enhances the opportunities for conversions by increasing the site's ease of use and by meeting the targeted visitors' expectations. "The relationship between SEO and usability is becoming more apparent to business owners and is a growing trend in the search industry," says Fealy who is also Education Committee Co-Chair of SEMPO - Search Engine Marketing Professional Organization. SEO and usability are intertwined; one brings traffic to a site and the other helps that traffic take action.

KF Multimedia & Web, Inc. stated that many of the inquiries and resulting projects involve expanding or creating a web strategy based on client objectives and the targeted customer, conducting web audits and site reviews, helping local businesses be found when a local search is conducted, creating Facebook business pages and optimizing videos for better rankings in the search engines. Usability work has involved defining the targeted customer, improving website navigation and providing clear calls to action. Training requests also increased.

All indications point to an even better 2010 and a continuing increase in businesses looking for quality search and usability professionals to help increase their sales and build their brand.

Kathleen Fealy, KF Multimedia & Web, Inc., can be contacted for more information at 845-735-1698 or visit the website at www.kfmultimedia.com.

LinkedIn Profile - Kathleen Fealy
KF Multimedia & Web, Inc. Facebook Business Page
Follow KF Multimedia & Web, Inc. on Twitter

About KF Multimedia & Web, Inc. - Kathleen Fealy, President:
Kathleen Fealy, President of KF Multimedia & Web, Inc. is a website and online marketing strategist, specializing in organic or "left side" search visibility strategies since 2001. As a Certified Usability Analyst, she works with her clients to improve their website's design and usability, search engine visibility and conversion rates. Kathleen stays current in search engine industry best practices and is Education Committee Co-Chair for the Search Engine Marketing Professional Organization (SEMPO), a Contributor to the SEMPO Institute's online training courses, a speaker at international search conferences and the author of several search engine optimization and usability articles.

Contact:
Kathleen Fealy, President
KF Multimedia & Web, Inc.
845-735-1698
http://www.kfmultimedia.com

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Company offers developers a 70/30 split for revenues generated from WebOS application sales

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Palm will open its WebOS developer program in December and offer developers a choice in how to get their applications to market, the company said Tuesday.

The company is promising an "unparalleled level of transparency," giving developers control in promoting and growing their business, Palm said in a statement. The program will leverage the Web as a promotional channel for applications. WebOS runs on the company's Pre device; a software development kit for the platform was released in July.

[ Smartphones are a Tower of Babel for developers. | Check out a developer's-eye view of smartphone platforms. | And keep up with app dev issues and trends with InfoWorld's Fatal Exception and Strategic Developer blogs. ]

"Our program will be unlike anything currently available and has been established to promote a thriving community by giving developers direct involvement in their own success," said Katie Mitic, senior vice president of product marketing at Palm, in the company's statement. "Whether you're looking for immediate distribution or just feedback on early stages of development, this program is built to scale to your needs and finally put you in control of investing in and promoting your business."

Palm's effort includes offering developers a 70/30 split of gross revenues generated through application sales, with developers receiving 70 percent to Palm's 30 percent. The company's membership-based program will have a $99 annual fee and will give developers two options for getting applications to market:

• Distribution to Web, in which Palm provides a sales transaction and fulfillment service for developers who wish to promote applications online. Applications will receive a unique URL. This distribution options offers a fast self-certification process and the ability for developers to control distribution and promotion of applications using online marketing vehicles.
• Distribution to the Palm App Catalog, with applications distributed in the catalog built into every Palm WebOS device. Applications will be subject to review by Palm and developers will pay a per-application fee of $50. Palm also will create a promotional marketplace for developers to build a promotional marketplace with an auction process to obtain prominent placement in Palm App Catalog.

Palm will waive the $99 program fee for developers who want to distribute open source WebOS applications to the Web.

Palm in August began letting developers submit applications for consideration in the Palm App Catalog e-commerce beta program, which goes live Tuesday.  Developers can offer applications, both free and paid.

With Palm's new developer program, public feeds of application URLS and other application data, such as reviews and ratings, will be made available to the community to help applications find a market. The company anticipates directories, ranking mechanisms, and other services to be built around this data.

In the smartphone application space, Palm follows other vendors such as Research in Motion, with its BlackBerry App World online application store, and Apple, with its iPhone App Store.

This story, "Smartphone maker Palm reveals WebOS developer program," was originally published at InfoWorld.com. Follow the latest news for developers at InfoWorld.com.

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